Aula Madya, UIN News Online â€“ UIN Jakarta Student entrepreneur community (UINPRENEUR), in cooperation with Dompet Dhuafa hold a digital based marketing workshop entitled â€œBe WINNER from DIGITAL MARKETINGâ€ in Aula Madya, Tuesday, (10/26). This event is expected to arouse the spirit of entrepreneurship by utilizing digital marketing services as the primary platform.
Some young entrepreneur and academicians such as Eko Fajar Prasetyo, Haryo Suryo Putro (CEO of Alfacart), Zainal abidin (Dompet Dhuafa), Elfan Syaputra (Lecturer from the Faculty of Economics and Business, and Annisa (UIN PRENEUR Official and owner of Annisa Accessories) are present as a speaker. This event was attended by students from various faculties who are interested in entrepreneurial activity.
In his presentation, Haryo explained that Digital marketing is an effort to promote a brand by using digital media to reach consumers in a timely, personal, and relevant manner.Â â€œThis method is very effective and efficient to deliver the message to our customers.â€ He said.
Meanwhile, Zainal encouraging the students who interested in entering the business world to always be patient, stay strong and not easily discouraged. â€œAn entrepreneur is not afraid to fail because failure is another stepping stone to greatness. You must always be strong.â€ He said.
At the same occasion, Elfan said, the use of today’s technology has become a trend. Elfan said, the use of today’s technology has become a trend. One is through the utilization of social media (social media marketing), especially for the entrepreneurs.
“The Internet has become one of the important things in business, especially in the field of marketing.” He explained. (sf/zm/ika p/umar)