KPA Arkadia-Pulihkan Tangsel Conducts Brand Audit

KPA Arkadia-Pulihkan Tangsel Conducts Brand Audit

Pamulang, UIN News Online – To commemorate the "International Plastic Bag Free Day" on July 3rd,  KPA Arkadia UIN Jakarta in collaboration with Pulihkan Tangsel conducts “Brand Audit for Plastic Waste” by selecting and sorting plastic waste along the banks of Pondok Cabe Pesanggrahan River, Pamulang, South Tangerang on Sunday (07/03/2022).

The activity started on Sunday morning by involving all members, administrators, and alumni of KPA Arkadia. They separate and collect data on various plastic brands according to the manufacturer's name.

The sorting process is prioritized on branded packaging. Plastic waste that has been sorted will be returned to the factory that produces it. “The findings will be selected from the most brands. Then we will urge the company to stop producing,” said the chair of organizing committee Dita Isnata.

Dita said that the Brand Audit activity was aimed at getting the company to stop producing plastic snack packaging for single use. Auditing the type of plastic waste is prioritized on branded packaging, both small, medium or large size.

The results of the sorting activity found that the plastic waste found was generally used for snacks in the form of sachet packaging.

“The plastic waste that pollutes the Pesanggrahan River is in the form of packaging for snacks such as instant noodles,” she said.

In addition, she continued, producers must also pay attention to the standard operating procedure (SOP) of the Environmental Impact Analysis (Amdal). Therefore, the activity of sorting and selecting waste can be a means to evaluate the types of waste that contaminate river, sea, and coastal areas.

“Indonesia is already included in the country that contributes the most waste. Therefore, society should no longer be ignorant about environmental issues,” said Dita.

As a result, Arkadia managed get around one ton of plastic waste from various brands. The waste will then be taken to the company that produces the waste to be returned. (ns/es/usa)